On March 19, SHOP CHANNEL, the 24-hour-live TV shopping channel operated by our affiliate, ran a live program from a department store for the first time. The three-hour event was broadcast live from Daimaru Tokyo. Since the event was broadcast direct from the shopping floor instead of building special stage for the show, the event attracted a large live audience of shoppers even before the program began. From the moment the program began, customers eagerly snapped up the original products co-developed by Daimaru and SHOP CHANNEL. Items were introduced by brand representatives, who appeared on the show as special guests, demonstrating how the items could be coordinated to make the show seem as if the viewers at home were actually shopping at the store. A spokesperson from SHOP CHANNEL said, "TV shopping has rarely dealt with products from real shops. We hope this will lead to attracting more customers to both Shop Channel and Daimaru."

The show introduced women's fashion label UNTITLED and shoemaker BARCLAY for the first time on SHOP CHANNEL, as well as featuring a handbag brand ADMJ. A total of 15 items were co-developed by the brands and SHOP CHANNEL especially for the event. These items are exclusively available on SHOP CHANNEL and at five Daimaru stores including Daimaru Tokyo.