On September 28, 2009, ELLE JAPON, a global fashion magazine published by an associated　company of Sumitomo Corporation, Hachette Fujingaho Co., Ltd., launched ELLE SHOP, an on-line select shop. The shop carries items from over 100 brands, from upscale names to newer ones, including numerous limited-editions available only at ELLE SHOP. Shoppers can get a clear understanding of products through enlarged photos taken from all angles. Details related to size and materials are also available.

ELLE SHOP's most enticing feature is that it is an electronic commerce (EC) Web site hosted by a fashion magazine. With the simple click of a button, shoppers can buy stylish fashion items selected by the editors of ELLE, experts in the latest fashion trends from around the world. Another attractive feature is the shop's collaborative schemes with ELLE JAPON and Internet magazine ELLE ONLINE. In commemoration of ELLE JAPON's 20th anniversary, ELLE SHOP is currently offering collaboration products made through tie-ups with 20 prominent brands such as Marc Jacobs, Chloé, and Yves Saint Laurent.

The wide range of items sold at ELLE SHOP include women's fashion wear, bags and wallets, shoes, accessories, lingerie, and home items. New cruise lines are slated to be introduced in November and December, prior to the release of spring items.