The new film "The Handsome Suit," distributed by Asmik Ace Entertainment, Inc., will open in cinemas across the country on Saturday, November 1 this year. The film was produced with the cooperation of Sumitomo Corporation.

 

The film relates the story of Takuro Ohki (played by Muga Tsukaji of the comedic duo Drunk Dragon), who runs a Japanese-style diner by the name of Kokoro-ya, which he inherited from his late mother. Although sweet-natured, Takuro is far from hot stuff in the looks department and when he falls in love with the beautiful Hiroko (Keiko Kitagawa), who works part-time at his restaurant, she rejects him flat-out. One day, however, Takuro comes into possession of a special suit that makes its wearer incredibly good-looking, transforming ugly duckling Takuro Ohki into super gorgeous Annin Hikariyama (Shosuke Tanihara). Will Takuro finally hook Hiroko? Or does new and improved Annin have other ideas ... ?

 

A part of the film worth special mention is the over-the-top but gorgeous scene shot on location at the "Tokyo Girls Collection" show, one of Japan's biggest fashion festivals.

 

The clothing store Yofuku no Aoyama also appears in the film as the place Takuro buys his "handsome suit." As a tie-in with the movie, the store will be selling a specially designed suit at its online store.

 

These special features were included in the employment of the advertising strategy frequently used by Hollywood known as product placement. The strategy calls for real commercial products or events to be featured in films, boosting the image of their brands as well benefiting the movie itself.

 

Yofuku no Aoyama, owned by Aoyama Trading Co., Ltd. is an important client of Sumitomo Corporation's subsidiary, Sumitex International Company Limited. We worked closely with both the store and our business partner Branding Inc. to bring about this project, utilizing the integrated strengths of Sumitomo's group companies.

 

"The Handsome Suit"--catch it in the cinema. It will make you laugh and make you cry, and with a great soundtrack of hits from 80s and 90s you're bound to enjoy every moment.