SC-ABeam Automotive Consulting published its second book on June 25, 2008. The book carries 39 gems of reedited articles, which have been selected from mail magazines (200 editions) published over more than four years. The book consists of four chapters; "Management and Strategy," "Technology and Product Development," "Procurement and Production," and "Sales and Marketing." "We have reedited the stories in each chapter really carefully," says Hiroshi Hasegawa, President and CEO of the company. As suggested by this comment, the book is a rewarding read.

The book, produced as a result of great efforts, is characterized by unique viewpoints which only an automotive industry consultant can give, and novel perspectives including comparison with other industries. "I read the mail magazines every week but reading some of the articles together, I found them convincing in a different way," said one reader. Whether you are interested in the automotive industry or not, we highly recommend you read this book.