Our Corporate Communications staff spend time getting to know Sumitomo Corporation's different business sites around the world, reporting on how the people at those sites work. We will keep you up to date with the world of Sumitomo Corporation, which extends to every corner of the globe.
Katsuhiko Onishi,
Mass Media Relations Team and Publications Team, Corporate Communications Department
Upon joining the company in 2007, Onishi was assigned to the Corporate Communications Department. After tested by fire, he is now in charge of Mass Media Relations related to infrastructure and is responsible for creating and maintaining the “SC WORKMATES”, one of the contents of this website. This trip to Singapore was the first time for him to visit foreign country.
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For this issue, I visited Singapore; situated on a key commercial and maritime transport point, it has grown remarkably through trade and financial services. It is a multicultural country, in which Japanese culture is well-represented.
The world's banks and securities companies gather in this office
Singapore's population of 4.7 million people, coupled with its city-like size, makes it second only to Monaco in population density. Nearly every spot in this compact and efficient city-state is reachable by way of Singapore's Mass Rapid Transit (MRT) subway system. Singapore's atmosphere varies: from the business district, crowded with skyscrapers; to the dozens of nearby shopping centers, packed with buyers and sellers; to ethnic quarters such as Little India and Chinatown, which are rich with preserved old Indian and Chinese neighborhoods.
I enjoyed dinner with staff from Sumitomo Corporation Asia.
Sumitomo Corporation's representative office, controlling its Southeast and Southwest Asian bases, is located in Singapore. Responding to the growth of commercial borderlessness throughout Asia, Sumitomo Corporation, in April 2008, established Sumitomo Corporation Asia Pte. Ltd. to improve the management efficiency over a wide area. More than 160 executives and employees, including dispatched and locally-hired staff, work in the Singapore office, which controls the overall business and management of 18 offices in the Asia Region.
(c)TV Tokyo “Doyo (Saturday) Special” Broadcast on Saturdays at 7 p.m. on the TV Tokyo network
Japanese TV programs broadcast on Singapore TV
Japanese culture, like many other distinct cultures, is well-represented in Singapore. Japanese cuisine, cars, and electronic devices can be found everywhere. A Japanese TV series called “Japan Hour” is broadcast on Singapore TV, helping to expand the familiarity of Japanese culture.
A long-running series with a 19-year history, Japan Hour first appeared on Singapore Broadcasting Corporation in December 1991. Sumitomo Corporation Asia, the key contributor in Japan Hour's program management, recruits sponsors, purchases programs and broadcast time, and creates subtitles.
Mr. Kohama, Group General Manager of the team in charge of Japan Hour, reminisced on the early days: “When the series first started, information related to Japan was limited, meaning that many Japanese living in Singapore relied on our programs for news, quiz shows, and other variety shows.”
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Japanese culture increasingly appealing to Singaporeans
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