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Taking on endless challenges
Sumitomo Corporation - A 21st Century integrated trading company

In the post-war era, integrated trading companies led Japan's economic growth and played an important role as a bridge between Japan and the rest of the world. Today, people, goods, and money move freely across national borders as economies and societies undergo dramatic change. What roles are required of integrated trading companies? This content, in an eight-installment series, attempts to redefine the roles of present and future integrated trading companies, while showcasing the wide range of business activities of Sumitomo Corporation.

Uploaded: NIKKEI Online
Period: February 3 - May 2, 2014

Advertised by Sumitomo Corporation in FY 2013

Changing and moving beyond.

Technologies change.
So do lifestyles, society and the world.
As the pace of change accelerates,
Sumitomo Corporation aims to "be the best, be the one"
by staying one step ahead and
achieving success for its customers and partners.

Creating value that nobody else can match

Sumitomo Corporation Group is an organization
always working toward generating oportunity and
success for its customers and partners through added value
to the business, no matter what the business.

Creating Opportunities, Driving Possibilities

Broadcast by: CNN International (CM for Asia only)
Period: March 1-31, 2013

Striving to Develop in World's Untapped Markets
—Projects of Sumitomo Corporation Aimed at Broadening its Base: SeasonⅡ

Working to further deepen business prospects in fields focusing on consumers and producers as well as to those relevant to corporate customers, Sumitomo Corporation is accelerating its global expansion.
In Romania, for example, it has launched an agricultural cooperative style service for farmers while at the same time forging a new frontier in the consumer retail market.
Every project reflects Sumitomo Corporation's identity, which has been handed down in an unbroken line since the company's beginning.

Uploaded: Nikkei Business Online Special
Period: January 29 - March 25, 2013

Building Long Term Relationships, Offering Solutions and Growing Together

Broadcast by: CNN International (CM for Asia only)
Period: June 11 - July 26, 2012

Striving to Develop in World's Untapped Markets
—Projects of Sumitomo Corporation Aimed at Broadening its Base: Season Ⅰ

Sumitomo Corporation always seeks to cultivate new markets around the world by expanding the field of its traditional sales agent business and aggressively exploring and capturing new business opportunities from innovative perspectives. Its efforts toward these ends are guided by the following principles: "primacy of public benefit over private profit," "customers first" and "refusal to give up." Let's take a close look at specific projects of Sumitomo Corporation and you will gain a better understanding of the direction in which global businesses are heading.

Uploaded: Nikkei Business Online Special
Period: February 14 - April 13, 2012

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