Advertisement by Sumitomo Corporation
Advertisement placed in the Nihon Keizai Shimbun on November 16, 2009
(Full text of the advertisement)
A Major Commitment Makes a World-Class Mining Project a Success
Far from home, at the San Cristobal mine in the distant South American country of Bolivia, a dedicated team of Japanese professionals works tirelessly. They are members of Sumitomo Corporation and they are engaged in a project to secure a stable supply of mineral resources and contribute to the local communities.
This project has aroused great expectations for its capacity to strengthen Bolivia's economic development and generate jobs. However, doing business in a country without sufficient infrastructure has presented enormous difficulties right from the outset.
Despite this, the team has never faltered. Its members believe in the potential of this world-class mine, which is the world's sixth-largest producer of zinc and the third-largest producer of silver. Having faith in their colleagues and themselves, they have moved the project ahead, each demonstrating a single-minded devotion to its success.
You can experience an Augmented Reality (AR) advertisement created in Japan based on this ad.
To try it, go to the following website: http://www.sumitomocorp.co.jp/special/ar/ (Japanese Only)
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