Metal Products - Business Overview
The Dubai coil center. As even small amounts of dust can affect the quality of processed products, various efforts are taken to avoid this situation, by, for example, using clear acrylic board to cover machinery.
Initial efforts always come with challenges. SSME is no exception. The biggest challenge we faced when starting out was how we could communicate to customers the advantage of the coil center. Reflecting the difficulty of securing a stable steel material supply in the Middle East due to trade practices and geographical reasons, companies in Dubai usually hold a large amount of inventory in anticipation of future demand.
While many companies have been hindered by this different business style, SSME was confident Dubai firms would understand the merits of the just-in-time supply system. Sumitomo's confidence was underpinned by its successful experience of setting up coil centers in Asian countries, where it managed to establish a new business model by cultivating deep understanding among customers through persistent promotion.
Processed and wrapped steel sheets before shipment. With an annual processing capability of 60,000 tons, high priority is placed on safety.
Utilizing Sumitomo Corporation's network and past achievements, SSME streamlined its business procedures from equipment installation, service operation to control system, and persistently communicated the benefits of the coil center.
Instead of simply imposing its own business style, by focusing on integrating Dubai's business practices and ideas and by combining the advantages of both business systems, SSME has developed a new business model tailored to the Middle East and worked to expand its business.
SSME employees in Dubai service the entire Middle Eastern region.
Utilizing its experience in coil center operation and trading, SSME plans to expand its business in the Middle Eastern Gulf nations, eastern Arab countries and North African countries, where significant economic growth is anticipated. It is anticipated that this will provide customers with even greater access to the Middle Eastern market via SSME.
Utilizing its past experiences and significant expertise, SSME will contribute to the development of societies all over the world, responding to their respective needs.
July 2010
