General Products & Real Estate - Business Overview

forestlike coffee farm
Did you know that you can do something to conserve the global environment simply by drinking a cup of coffee?
Bird Friendly® Coffee is coffee grown in forest-like settings—"agroforests"— where migratory birds rest. Did you also know that there is a program that identifies such farms and aims to conserve the global environment through the purchase of the coffee produced there? This is the Bird Friendly® Program.
This environmental conservation program aims at preventing the destruction of forests and protecting migratory birds that rest there by rewarding farmers with the Bird Friendly® seal, allowing growers to enjoy a price premium for organic coffee grown in the shade of native tropical trees (shade-grown coffee).

Irlanda farm in Mexico

Farmers picking beans
Hummingbirds, warblers and other migratory birds are not the only wildlife that inhabit tropical forests. Biological diversity in general is enhanced by a shaded system, which provides habitat for insects, snakes, reptiles, orchids, and other species. The shade trees also absorb CO2 and help preserve water quality. The coffee plant evolved with the blessings of forests, so growing coffee in farms utilizing forests can in fact be said to be a traditional farming method.
However, in some regions, trees that provide shade are being cut down, since more coffee can be produced and picked—sometimes even with the aid of machines in large plantations, thus lowering farming costs. On Bird Friendly® certified farms where forest-like shade is preserved, coffee is grown organically (organic certification is a pre-requisite for Bird Friendly® certification) and handpicked. It is difficult to maintain such a laborious farming method without deep consideration for nature and the global environment, as well as the support of consumers. This is why we need to support agroforestry based on the shade method in order to protect migratory birds. It is necessary to establish coffee traceability using the certification system so that consumers are free to select coffee from certified farms.
Currently 31 farms in 8 countries including Guatemala, Colombia and other countries mainly in Latin America, have been certified as Bird Friendly® through U.S. based Smithsonian Migratory Bird Center standards.